Case Studies

Real Problems, Solved in Production

How I diagnose and fix the things that quietly cost founders time, money, and sleep, without breaking the business that runs on them.

Migrating the heart of a live product in nine batches

Sep 12, 2026

Migrating the heart of a live product in nine batches

I migrated the most used screen of a product I ran for ten years, in nine batches, with no downtime and no maintenance window. Here is why I refused the single cutover, the abstraction I could only see halfway through, and the blind spot my own migration plan was structurally unable to catch.

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Ten years on one codebase, and what I would build differently

Aug 04, 2026

Ten years on one codebase, and what I would build differently

I ran one product's codebase for ten years and decided not to migrate it to a framework. That call saved roughly a year of frozen feature work and cost me things I did not see at the time. Here is the architecture I built instead, the score I invented to track it, and the three decisions I would make differently.

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Case Study: Diagnosing and Fixing Performance Bottlenecks in a PHP SaaS Application (RunCloud + New Relic)

Feb 21, 2026

Case Study: Diagnosing and Fixing Performance Bottlenecks in a PHP SaaS Application (RunCloud + New Relic)

The Problem: “The App Feels Slow” Is Not a Diagnosis Every SaaS founder eventually hears this sentence: “The application feels slow.” In our case, this was a PHP-based SaaS application hosted on a RunCloud-managed server.Pages loaded, features worked, but latency was noticeable — especially on DB-heavy screens. At this stage, many teams do one of […]

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Replacing Dynamic HTML Blocks in PHP Without DOM Libraries

Jun 05, 2025

Replacing Dynamic HTML Blocks in PHP Without DOM Libraries

Learn how to replace repeating HTML structures in PHP without relying on heavy DOM libraries. This real-world case study shows how we tackled dynamic content manipulation using regex and templating, keeping the markup clean and the solution fast — ideal for SaaS apps, landing page engines, or custom platforms.

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